Orange Ink (Pty) Ltd, a boutique PR and communications agency, has recently promoted Claudia Ferguson and Candice Luis to business directors at the company. As Orange Ink business directors, both will be directly involved in driving and supporting the business growth of the company – examining new market opportunities and ensuring the agency takes advantage of growing changes within the PR sector.
“Candice and Claudia have been with Orange Ink for several years and have not only proven to be incredibly talented at PR and communications but have led their teams with integrity and passion. Their innovative spirit and dedication to delivering work of the highest standard makes them the perfect candidates to become the first business directors at Orange Ink,” says Lara Magnus, co-owner of Orange Ink. “I look forward to seeing their vision for Orange Ink, our team and our clients become a reality in 2018.”
Candice Luis not only brings a wealth of crisis communications experience to Orange Ink, but her passion for the digital landscape and how it should be utilised within a communications strategy, has seen her deliver incredible PR strategies to her client base.
Claudia Ferguson is a highly skilled business and technology specialist – who not only understands the role PR must play in this evolving market but has developed exceptional skills, working with international and South African clients and mapping a truly African strategy – across the full continent – for her clients.
To round off the year, Taki Simeli was also recently promoted to an Account Manager: PR & Digital Comm’s at Orange Ink.
“We have always boasted a formidable team at Orange Ink. Despite tough economic conditions this year for most South African industries, we have enjoyed consistent growth – and it’s not just down to good planning – but also a testament to our people. The combination of skills that these two (very) different business directors bring to the leadership of the agency will ensure we continue to deliver work that is re-defining PR for our clients,” concludes Magnus.