Every business is different and requires a tailored PR approach. Certainly not all businesses utilise the breadth and depth of our service offerings, however, for most brands it is important to work with a PR agency that is able to accommodate and offer a full spectrum of communication excellence.
- Brand Culture: Internal and external audience message development and proactive management to define a brand personality and culture.
- Media Management: Compilation and management of all media outreach requirements, and all media training needs.
- Social and Digital Publicity: Consultation on social media strategy and implementation of online PR tactics – the aim is to demonstrate how online conversations can be included to enhance brand reputation.
- Crisis Communications: Proactive and reactive management of all crisis situations.
- Internal Communications: Compilation and implementation of partner, customer and employee communication campaigns (whether publicity or internal support orientated).
- Media event management and marketing activations: Concept development and full support offered – either internally (size dependent) or via third party suppliers, overseen by Orange Ink.
- Multi-platform content development: Development of all company related content; from brochures, to Website & newsletters and speeches – including all digital platforms content development and management.