Lara Magnus is one of the founding members of Orange Ink.
Having understood the need to establish a communications company that can demonstrate how companies engage in meaningful conversations with their public(s), she opened Orange Ink in June 2003.
With her focus on driving the agency’s new business vision and acquisition, Lara ensures that the team at Orange Ink remains focused on client retention and delivering true PR value.
Lara also takes responsibility for overall support of the company’s key business drives, namely client and team management and developing the Orange Ink brand into new markets and mediums.
Lara holds a BA Communications degree from The University of Johannesburg and has a keen interest in Crisis Communications as a PR discipline. With over 20 years of market experience, Lara has grown her PR (internal and external) knowledge by working with brands like; KPMG, VISA, DHL, SAP, Mastercard, Microsoft, Verizon Business (now MTN Business) and Hyundai. Lara is a mother to two beautiful girls, which is where she believes her crisis communications skills come in handy.