Category: Industry trends

Industry trends

How to extract value in 2022

The market size of the Global Public Relations Agencies industry has grown 1.6% per year on average between 2016 and 2021 but much like every

Industry trends

Fight For What is Necessary

I believe everything happens for a reason. 2018 was a tough year. And I think many would agree. Our economy woes, corruption headlines and overall

Industry trends

Staying optimistic in the ‘ugly’

Being in the business of brand development and marketing – not only do you witness budget cuts first-hand but, more importantly, you are privy to

Industry trends

Show value or risk being cut

I have always advocated that public relations can not drive the sales of an organisation. Not because I don’t believe in the practice, but because