Industry trends
How to extract value in 2022
The market size of the Global Public Relations Agencies industry has grown 1.6% per year on average between 2016 and 2021 but much like every
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The market size of the Global Public Relations Agencies industry has grown 1.6% per year on average between 2016 and 2021 but much like every
The so-called ‘death of traditional news media’ is a conversation that has been going on in journalism circles, and the communications discipline, for a long
PR agencies can help lead this consultancy– if they do it right Over the past year we have been supporting some clients with their ESG
The lines between PR, advertising and digital are blurring and morphing into a playing field that demands PR practitioners upskill, grow and enhance their skills
I believe everything happens for a reason. 2018 was a tough year. And I think many would agree. Our economy woes, corruption headlines and overall
Being in the business of brand development and marketing – not only do you witness budget cuts first-hand but, more importantly, you are privy to
I have always advocated that public relations can not drive the sales of an organisation. Not because I don’t believe in the practice, but because
Predictions are uncertain, but necessary. We live in a time when market trends, behavioral science and technology innovations make predictions significantly reliable. Of course, there
by Orange Ink