A standard request from clients or brands is to ‘differentiate’ them in the market – make them stand out. Not at all unjust. Surely this
Agency life, particularly in the PR industry relies on dynamic teams of different individuals that ‘gel’ together to create dynamic content and produce impressive creative
We all talk about how the world is changing and how digital has impacted this change – this is in no way news. However, no
Following my recent venture into the agency environment of Public Relations (PR), after serving the bulk of my career in the corporate PR space –
Most of us have grown up with our parents telling us that honesty is the best policy – and we believed this when we were
The lines between PR, advertising and digital are blurring and morphing into a playing field that demands PR practitioners upskill, grow and enhance their skills
I believe everything happens for a reason. 2018 was a tough year. And I think many would agree. Our economy woes, corruption headlines and overall
Public relations is exactly what it sounds like — creating relationships in the public eye. Although the industry is projected to grow and evolve in the coming
If you haven’t been living under a rock, then you have certainly noticed how social media has taken over life as we ‘used’ to know
The owners of Orange Ink are excited to announce the expansion of their business portfolio, as a result of its longstanding management team being offered
by Orange Ink