Orange Ink is celebrating an incredible milestone – 20 years of shaping public relations and communication strategies. For two decades, Orange Ink has been at the forefront of the ever-evolving PR industry, witnessing and adapting to significant changes in the way businesses communicate with their audiences and helping clients shape their communication strategies.
“When Orange Ink embarked on its journey, the PR landscape was vastly different from what we see today,” says Lara Magnus, co-founder of Orange Ink. “Today audiences demand transparency, authenticity and purpose from the brands they engage with, and Orange Ink has responded over the years by helping clients navigate these shifting expectations and focus on the importance of sustainable initiatives and ethical business practices and developing meaningful and impactful campaigns aligned with their values.”
To meet changing expectations from clients and the PR landscape, over the years, Orange Ink has evolved to become a full communications and digital agency and more so, a partner of choice for large and small businesses, both locally and globally. Having worked with some of the biggest brand names across consumer, business technology and more niche spheres, it is the agency’s partnership approach, integrity and delivery that truly differentiates them in the industry.
“It’s been an incredible journey, and to witness the evolution of the PR sector, as well as participating in this, has been extremely rewarding. When I think back of how we started in a spare bedroom, to, today, where we are a proudly 51% black owned company with a team of exceptionally skilled women – it is a testament to our determination and our ability to surround ourselves with exceptional employees, partners and clients,” says Meggan Liebenberg, co-founder of Orange Ink.
“Today, we not only offer PR, but have extended these services to include full crisis communications support as well as a multichannel approach to storytelling – together with the strategic council that so many brands require. We are also growing in new areas of technology, and our ESG communications insight offering has also been well received by the market, while intentionally building our Africa and Global PR network,” adds Liebenberg.
“As PR consultants our job is to help shape and inform behaviour, which means in-depth understanding, monitoring and being considerate of the company culture, its communications outreach as well as its market risk – and this will never change, no matter the evolution in our sector. Orange Ink today is in good hands, under the leadership of Claudia Smith and Candice Luis, who not only understand how to manage these changes, but shape them as well. So, I am certainly looking forward to the next 20 years,” concludes Magnus.