Want to work with an innovative PR Agency

At Orange Ink, innovation isn’t just a buzzword—it’s at the core of everything we do. From transforming our internal operations to providing cutting-edge solutions for our clients, we continuously strive to stay ahead in the ever-evolving public relations landscape. Our ability to anticipate trends and navigate challenges exemplifies this commitment to innovation.

Adapting quickly to change

At Orange Ink, we know that the only constant is change, with our world growing faster by the minute! Successfully adapting and managing change in any sector is key—but in communications, it’s a critical skill. Poorly managed change is easily exposed, while effective adaptation builds trust and resilience. Whether navigating shifts in the media landscape, embracing AI advancements, or responding to regulatory updates, Orange Ink excels in managing change—for ourselves and our clients alike.

Our partnership-driven approach, combined with our extensively senior consulting team, ensures that we tackle any change, crisis, or marketing plan with confidence and precision. Our track record in steering clients through significant shifts, such as the rise of digital-first strategies and evolving consumer expectations, highlights our dedication to impactful, future-focused communication.

  1. Our business adaption: Orange Ink operated entirely on-site, but when COVID-19 struck, we transitioned to a fully remote working model almost overnight. This seamless shift wasn’t just about keeping the business running; it was about ensuring our clients experienced no disruption in the quality of our service. By leveraging cloud-based collaboration tools and implementing agile workflows, we maintained high productivity and communication standards across our teams and this continues to be the case as we operate in a full remote environment.
  2. Providing tailored client insights: Industries continue to face uncertainty worldwide, and Orange Ink has stepped up to provide clients with tailored insights on how these challenges might impact their specific sectors. For example, we analyse industry trends, supply chain disruptions, and shifting consumer behaviours – equipping clients with actionable strategies to navigate the challenges. Our team also plays a pivotal role in facilitating stakeholder communications, ensuring clear, transparent, and timely updates.
  3. Leading internal communications: One of the most critical needs today is effective internal communication. We partner with our clients to lead these efforts, crafting messages that align with their organisational values while addressing employee concerns. Whether it is developing business or crisis protocols, fostering morale, or keeping teams informed about evolving regulations, we ensure that internal communication is both empathetic and efficient.

How we work

­‍Being one of the first agencies with roots in digital, we have been firm believers in human-centred design from the start. Still today, we keep people center point of everything we do. While our methods change daily within our fast-paced environment, our focus on people remains constant.

Refilwe Monyai

Senior Strategic Comms Lead

Partner with us

CONTACT Refilwe
Multidisciplinary teams
Diversity in every manner imaginable is an essential ingredient of every challenge we face. We take flexibility and agility as mandatory cornerstones for great teamwork and exceptional results.
Appetite
Nothing gets us more excited then using our skills and expertise working with an innovative brand.
Capacity model
We make sure our smaller clients feel just as much love as our larger ones – and that we are never over-stretched.
Explore & Engage
By creating an overview and merging our research, our observations, and our learnings, interesting patterns unfold. Discover hidden relationships, and get surprised by fresh insights.
Leverage our trusted network
Our network of expert freelancers and trusted 3rd party suppliers provide an end-to-end solution for our clients. It allows us to scale quickly when needed without impacting quality.
'Core' team on speed dial
Our 'core' team are involved with every client, this extends our teams’ value significantly and ensures team stability
Execute
Exceptional execution truly defines success for our partners. Our ideas go through live prototyping and road mapping to keep them relevant and robust.
Team up
The best results are achieved by people enjoying what they do, doing it together.
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