The recent 2025 Edelman Trust Barometer has painted a sobering picture of the state of trust in society. The findings reveal a significant decline in trust across
Influencer marketing has evolved significantly over the past decade. What began as a primarily business-to-consumer (B2C) strategy, leveraging celebrities and social media stars to endorse
The communications industry has been under scrutiny lately with some interesting debate around the so-called death of journalism, marketing, and recently even Public Relations (PR)
The so-called ‘death of traditional news media’ is a conversation that has been going on in journalism circles, and the communications discipline, for a long
Following my recent venture into the agency environment of Public Relations (PR), after serving the bulk of my career in the corporate PR space –
by Orange Ink